Alexandra Mitchell
Senior Product Manager
Summary
Senior product leader with 9+ years scaling SaaS and fintech platforms from early-stage to IPO. Combines analytical rigor with strong design intuition to ship products that move metrics that matter — driving $40M+ in incremental ARR across three companies. Trusted partner to engineering, design, and go-to-market teams.
Experience
San Francisco, CA
- Owned the merchant onboarding roadmap end-to-end; reduced time-to-first-payment by 47% and lifted activation conversion from 58% to 81% across 120K+ new accounts.
- Led a cross-functional team of 9 engineers, 2 designers, and 3 data scientists shipping 14 experiments per quarter through a rigorous A/B testing program.
- Authored the company-wide pricing experimentation framework now used by 6 product teams to validate packaging changes prior to launch.
- Drove $18M of incremental annualized revenue in FY24 through checkout optimization and dynamic merchant pricing tiers.
San Francisco, CA
- Launched Plaid's identity verification product from 0→1, reaching $7M ARR and 220 active customers within 14 months of GA.
- Partnered with compliance and risk to expand bank coverage from 11K to 18K institutions across the US, Canada, and UK.
- Defined the OKR cadence for the Consumer Platform org (40+ people); model adopted org-wide the following fiscal year.
San Francisco, CA
- Shipped the Timeline view feature, used by 65% of paying customers within 6 months and credited in 22% of annual contract upgrades.
- Built and ran the in-product feedback program, processing 4K+ pieces of qualitative input per quarter into a prioritized roadmap.
Education
Skills
Product strategy · Roadmapping · Experimentation & A/B testing · SQL & data analysis · User research · Pricing & packaging · Go-to-market · Cross-functional leadership · OKRs · Stakeholder management · Figma · Jira & Linear
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